This method involves empathy with users, defining their problems, ideating solutions, prototyping, and testing. It's crucial for ensuring that product development is centered around solving real user problems in innovative ways.

Hypothesis-driven design is a scientific approach to problem solving and innovation. The uncertainty associated with complex problems can be reduced in advance by testing the assumptions made. The hypothesis is effectively a prototype for the expected improvement of the product. The process enables a thorough understanding of the "what", "how" and "why" in order to prioritise ideas. The product design hypothesis is an iterative exercise in which assumptions are defined and explored, followed by conducting appropriate experiments and validating the results based on user feedback.

Iterative Design involves repeatedly refining and improving the design based on feedback and testing. It's a cycle of creating, testing, learning, and revising instead of going into an extended design phase that might build on incorrect assumptions.

Co-Creation Workshops are involving a diverse set of stakeholders, customers and/or users in the design process to collaboratively generate solutions and ideas from various perspectives. It also aids buy-in from stakeholders.

First-principles thinking is a method of problem-solving that involves breaking down complex problems into their most basic, fundamental parts. It's like starting with a clean slate and questioning everything from the ground up, rather than relying on assumptions or what has been done before. You look for the most basic truths or elements of something and then build your understanding from there.

A method used to create a visual representation of the user's journey with a product, identifying all the touchpoints and experiences along the way. It helps teams understand and prioritise what features or improvements are necessary to enhance the overall user experience.

Rapid Prototyping and Testing helps to pivot early based on early user feedback to avoid wasted time and ressources heading into the wrong direction and is part of Lean Startup Methodology.

This process focuses on involving users throughout the design and development process to ensure the product meets their needs and expectations. It involves user research, usability testing, and iterative design to create more user-friendly products.

This prioritises the actual benefits and changes that products or initiatives bring to users and stakeholders, rather than merely focusing on the quantity of work done or features delivered. It emphasises the importance of creating meaningful impact and value, guiding teams to align their efforts towards achieving specific, desired results that genuinely improve user experiences or solve real problems.

Sustainable and Inclusive Design is incorporating principles of environmental sustainability and inclusivity to ensure services are accessible to all and environmentally responsible. As the internet is responsible for about a third of all CO2 emissions (an equivalent of the airline industry), this has big impact.

A Design Sprint is a time-constrained, five-phase process that uses design thinking to reduce the risk when bringing a new product, service, or a feature to the market. The benefits include rapidly and cheaply solving big challenges, creating new products, or improving existing ones, while also fostering collaboration and innovation within the team.